Hong Kong, a land once renowned for its abundant Agarwoodand named after "incense", carries a profound history of incense-making. Heung Yau upholds traditional incense crafting techniques while incorporating modern, innovative concepts to meticulously create a variety of natural and harmless incense products that aid in wellness and spiritual cultivation. Our vision is to let the scent of incense once again become a cultural symbol of Hong Kong and an iconic "Hong Kong souvenir".

Heung Yau's research has discovered that natural wood possesses the efficacy to heal emotions. We are dedicated to using our meticulously designed incense products to create a serene breathing space for urban dwellers in Hong Kong who are under high pressure. This allows users to relax their body and mind in the fragrance , which serves not merely as stress relief but as active support and care for their mental health.

Heung Yau upholds its responsibility to the environment. We insist on only using natural, eco-friendly ingredients and rely on traditional incense-making craftsmanship to reduce dependence on chemical additives. Simultaneously, we actively practice local circularity: by collaborating with local partners, we give new life to discarded wood, such as trees felled by typhoons, transforming them into unique incense products, thus embodying the spirit of sustainability originating from Hong Kong's local community.