Opening of Xiangqiu Pop-up Museum and [Xiangqiu x Ding Ruyun] New Product Launch

This summer, Heung Yau will host a pop-up space at DX Design Center, operated by the Hong Kong Design Centre , from now until mid-August . A grand opening event and the launch of the Heung Yau x Yuwan Ding product line will take place on Sunday, June 22, 2025. Heung Yau has also invited local Buddhist graffiti artist Yuwan Ding (@yuwan.d) to make her public debut, launching a limited-edition incense collection that blends Zen and creativity. The event will also feature the artist sharing their collaborative experience and creative philosophy, creating an immersive experience where fragrance and art intertwine.

Ding Ruyun, a local reclusive Buddhist graffiti artist

You've probably seen a Buddha head or the Chinese character "Nian" (meaning "read") in any alleyway, but you might not know its name—Ting Ruyun, a local graffiti artist. Early in his Buddhist studies, he encountered the works of artists with Buddhist backgrounds and began leaving his mark on the streets. This time, he's collaborating with local incense brand Heung Yau to create incense sticks designed for relaxation in today's urbanites. In Sham Shui Po, one of Hong Kong's most crowded districts, he's seeking a tranquil and Zen-like ambiance amidst the bustle of the city.

A Healing Oasis in the Bustling City: DX Design Museum's Xiangqiu Pop-up Concept Store in Sham Shui Po

Operated by the Hong Kong Design Centre, DX Design Centre is a vibrant landmark in Sham Shui Po. As the champion of the Digital Economy Accelerator (DEA) 2024 programme organised by the Hong Kong Design Centre and a two-time winner of the Hong Kong Top Ten Craftsmen Award, Local incense brand Heung Yau has been invited to create a new immersive forest-inspired fragrance experience at the "Summer Wanderlust - Fashion and Lifestyle Design Pop-up Pavilion" at the DX design hub in Sham Shui Po, Kowloon's bustling heart. The experience is divided into three sections: a DIY sachet-making zone, exclusive to the Design Hub; an introductory concept zone introducing the brand and the pop-up; and a natural, forest-themed check-in zone for mind, body, and soul. Visitors can learn about Heung Yau, a brand founded in 2022, and how it uses traditional methods combined with innovative ideas to create a variety of natural and harmless incense products that promote well-being and spiritual cultivation. The brand is dedicated to promoting the important role of incense in Hong Kong's history and culture. A special highlight of the pop-up pavilion is the DIY sachet-making zone, featuring 12 incense ingredients, including angelica, cypress leaves, and patchouli, allowing visitors to freely mix and match to create their own unique sachet.

Breathe Deeply: Incense and Zen, Living in the Present Moment

At the opening event, Isabelle, founder of Incense Hill, will share the brand's story, and Ding Ruyun will share her creative philosophy. Under the theme of "Breathing Your Best: Incense and Zen, Living in the Present Moment," we'll also offer a sniffing session, allowing everyone to appreciate Ding Ruyun's inspiration while experiencing the agarwood from a collection of traditional Taiwanese incense shops. This collaboration features premium aged agarwood from Nha Trang, Phu Quoc Island, Vietnam, and Huian, Hainan Island, China, along with two Buddhist designs by Ding Ruyun. This timeless creation blends fragrance and art.

DX Design Museum: Summer Wanderlust – Fashion and Lifestyle Design Pop-up Store

• Date: From now until mid-August

• Time: 12:00 PM – 7:00 PM (Monday to Sunday)

• Location : Pop-up Pavilion, G/F, DX Design Hall, Hong Kong Design Centre

• Address : 280 Tung Chau Street, Sham Shui Po, Kowloon, Hong Kong

Details of the event are as follows:

Xiangqiu pop-up concept store opening event

• Date : June 22, 2025 (Sunday)

• Time : 12:00 - 18:00

• Location : Pop-up Pavilion, G/F, DX Design Hall, Hong Kong Design Centre

• Address : 280 Tung Chau Street, Sham Shui Po, Kowloon, Hong Kong

• Event Highlights :

• Explore the forest corner in the bustling city created by Xiangqiu, and feel the unique atmosphere of wood fragrance and immersive art.

• Each participant will receive a souvenir and a shopping voucher

• No appointment required, walk-in is welcome at any time

【Xiangqiu x Ding Ruyun】New Product Launch

• Date : June 22, 2025 (Sunday)

• Event Time : 12:30 - 14:00

• Media interview time : 14:00-14:30

• Location : Pop-up Pavilion, G/F, DX Design Hall, Hong Kong Design Centre

• Address : 280 Tung Chau Street, Sham Shui Po, Kowloon, Hong Kong

• Highlights :

• Be the first to experience the limited edition [Xiangqiu x Ding Ruyun] fragrance series and smell its unique aroma

• Artist Ding Ruyun herself was present to share her creative ideas and collaboration stories

• Each participant will receive a postcard signed by Ding Ruyun

• Seats are limited, please reserve a seat

In this collaboration, Xiangqiu and Ding Ruyun incorporated Buddhist Zen philosophy into their fragrance designs, combining it with the unrestrained spirit of graffiti art to create a fragrance experience that is both culturally profound and modern. Attendees were able to experience the unique charm of the new products firsthand and interact closely with Ding Ruyun, exploring the infinite possibilities of fragrance and art.

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About Heung Yau

Heung Yau is a local Hong Kong handmade incense brand founded in 2022. Hong Kong, once renowned for its agarwood and a place named after it, aims to utilize traditional production methods and all-natural ingredients to create a variety of natural and harmless incense products that promote well-being and spiritual cultivation. Let incense once again become a symbol of Hong Kong and a must-have souvenir.

About Ding Ruyun

Ding Ruyun (@yuwan.d) is a local Buddhist graffiti artist. As a Buddhist artist, he transforms his inner spiritual insights into artistic expression, combining Chinese and Western art styles. Inspired by themes such as "compassion" and "Buddha heads," his work primarily uses a minimalist, modern style to reinterpret Buddhist imagery.